The Annual Giving Manager supports the movement of supporters to donors, and helps to identify and cultivate some of those donors toward major gifts through the implementation of a mid-level donor program.
The Annual Giving Manager is responsible for creating digital and direct mail appeals that reach current and prospective donors across multiple platforms. This work involves the coordination of cultivation and stewardship events, development of materials for marketing giving opportunities, and designing.
The ideal candidate will have experience managing an annual giving or direct marketing program, as well as coordinating donor events and digital outreach efforts. They should demonstrate strong writing skills with close attention to detail and flexibility toward reaching different audiences, as well as creativity in identifying diverse entry points for donor engagement.
Key metrics for success include ability to set, achieve and increase annual revenue goals, grow the mid-level donor file, and produce warm upgrade leads for the major gifts program. This position requires some travel throughout California; evenings and weekends also occasionally required.
Position Title: Annual Giving Manager
Job Status: Full Time, Exempt
- The Annual Giving Manager reports to the Development Director and works closely with the Communications and Outreach Manager.
- Managing the Direct Mail / Direct Marketing Program (60%)
- Manage an annual giving program for donors <$5,000/year including:
- setting ambitious yet attainable goals for raising funds, and retaining and upgrading donors;
- drafting appeals concepts and content in partnership with the Development Director and other staff members;
- advising on list segmentation, acquisition targets, and using the database to identify and track segments;
- managing printers, list brokers, and other vendors;
- creating and managing a direct mail and digital outreach calendar in coordination with the Communications and Outreach Manager.
- Develop, maintain, and regularly evaluate a mid-level program for donors giving between $1,000 and $5,000 annually.
- Advise on new and mid-level donors with the potential for major giving; partner with the Development Director and Major Gifts Officer to create a cultivation and solicitation plan when appropriate.
- Identify creative opportunities to engage prospective donors; explore diverse avenues for attracting donor support.
- Coordinate and regularly evaluate an email Welcome Series to encourage new supporters to become donors.
- Engage with social media fundraisers and their donors to encourage further interest in our work.
- Collect and compose donor feature stories for marketing activities.
- Support stewardship activities and programs to maintain a high retention rate year over year.
- Work with the Development Associate to maintain accurate donor records in the database.
- Provide additional support for department activities including special events, annual planning, and other related tasks as requested.
- Events Management (40%)
- Support the Development Director and Communications and Outreach Manager in preparing for A Western Affair, our signature fundraising event.
- Serve as the lead in coordinating vendors, volunteers and staff before, during and following the Western Affair event.
- Partner with volunteers and donors to secure and manage auction items for A Western Affair.
- Lead additional cultivation and stewardship events related to annual giving or special projects, often located out on ranches around the state.
Requirements and Qualifications
Education:Bachelor’s Degree or equivalent experience
- Minimum three years of experience working on non-profit direct mail or direct marketing programs.
- Experience in marketing and/or communications a plus.
- Background in agriculture, particularly livestock, a plus.
- Proven ability to articulate the story of an organization, its mission and its effectiveness. Adept at crafting compelling and high-quality solicitation letters and donor correspondence.
- Proven track record of building creative offers that meet donor interests.
- Proven track record of maintaining effective relationships with mid-level donors and determining potential for upgrading to major gifts.
- Highly organized and efficient. Strong project management skills, with the ability to prioritize and get things done on schedule. Detail orientation around data and tracking systems.
- Demonstrated donor recognition strategies.
- Strong commitment to teamwork and commitment to developing and maintaining collaborative relationships.
- Excellent interpersonal and communications skills with both internal and external constituencies.
- Willingness to travel in California as well as work a flexible schedule including occasional evenings and weekends.
- Proficiency in Excel, Word, and PowerPoint, as well as, donor database management systems essential.
Knowledge and Ability Requirements:
- A mission-driven individual with a belief in, commitment to, and passion for the philosophy of the Rangeland Trust.
- Extremely proactive approach to work. Someone that is solutions-oriented and can work independently. Shows initiative and creativity.
- A good listener and strategist. Intrepid yet tactful. Determined yet respectful of others’ concerns.
- Must be highly organized and demonstrate excellent attention to details while pursuing overall goals.
- A ‘doer’ with a willingness to work hands-on in developing and executing a variety of activities.
- Ability to work well under pressure and adapt easily to changing situations and priorities. Good judgment and consensus building skills.
- Positive daily work attitude on a consistent basis.
- High ethical standards.
Training Requirements (Licenses, Programs, Certificates):
Must have a valid California Driver’s License and an acceptable driving record.